Mary Bowling, Author at Local University - Page 7 of 8

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The Real Truth About SEO & Call Tracking

The call tracking debate goes on and on and on and on. Why? Because, when done incorrectly, it severely cripples a business’ ability to rank well in the Google local search results. While experienced local marketers can tell which types of call tracking are harmful and which are not, the average small business owner — and many marketers […]

Yahoo Local Support Diminishing

Under its new leadership, Yahoo Local has been adding paid programs and features.  It has also partnered up to take paid submissions via Yext.  If you’re going to make me pay, you have to give me something of value and I’ve not seen any significant impact from being listed on Yahoo Local in several years […]

What is Local SEO?

The acronym SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that really mean? You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find information about your company online, […]