Google holds patents and has written a number of papers on using driving directions as a ranking factor in Local. They may or may not use them as a ranking signal, although it is an intriguing thought. Regardless, providing users a quick and ready way to improve user experience by sending them directly to Google Maps makes […]
There probably isn’t an image of your business that gets seen more by potential customers and searchers than your Google My Business profile image. There isn’t a single image that has more impact on searcher’s behaviors. And there isn’t an image in the online world that is harder to “get right.” The profile image is […]
For the past ten years, Local has been about people going to a search engine and looking for a local service or perhaps looking at a classified in Craigslist. That has started to change with mobile and the development of vertical marketplaces like Uber and AirBnB. But the Internet of Things and wearables portend even […]
Last week, Google pushed its new, blue mobile local pack (previously seen on Android and Google Now) to the iPhone. As the world and Google goes mobile (and local), it makes sense to detail and name the various local pack results that we are now seeing in the mobile environment. For the most part, there […]
The FCC has long had guidelines that require the application of the Truth in Advertising endorsements on the web. Any form of material connection or incentive for web endorsements, like offline ones, need to be declared. With a blog post, testimonial, review or celebrity endorsement, if there is any form of compensation or close relationship […]
Recently, Google My Business moved some of its phone and chat support for US businesses to India. If you have had a recent experience with support, either phone or chat, how would you rate that support overall?