Mike Blumenthal

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Is There Any SEO Benefit in Varying Your Company Description Across Listings?

Ben Bowen asked this question on Google+:  Seen this debated elsewhere: Is there any benefit to varying your company “description” across listings? Or can you just cut and paste your Yelp (or whatever) description? My answer: If there is a benefit, it would be quite small. Although there is no exact understanding of how Google […]

Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard?

Andrew Forster of of Adster Creative recently asked this great question: If you’re starting out with a brand new business, should you ‘create’ a listing in places.google.com or start in the Google+ platform? In the end, it doesn’t really matter which path you choose as the data goes to the same place (the canonical Knowledge […]

What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages

When Google moved the business Place pages to Google Plus last year, they started to slowly transition their small business dashboards to the new environment as well. Hopefully, soon there will be one consolidated dashboard where a business will be able to give Google their basic business information, add photos, buy Adwords Express/Offers, add videos […]

How Long Should Your Business Description Be in the Google Places for Business Dashboard?

We received this question via Twitter this week from @AlexMorask: Would you happen to know [the] recommended length for [a] business description in Google Places and Google+? And here’s a reply that’s a little longer than what Twitter allows per tweet: In the old Google Places dashboard the limit was a measly 200 characters. Hardly […]

Google Introduces New Carousel Display for Local Results

Google announced a new type of local search result display called the “carousel.” This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes the listings highly visible. This replaces the A-G vertical pinned […]