Mike Blumenthal

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Video Deep Dive: How the Big 4 Performed in Local in 2015

This is the final installment of our Deep Dive Into Local series for 2015. For the week ending Monday, December 18th, Mary Bowling, Aaron Weiche and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including a discussion of additional important developments in Local during the previous week, is posted […]

Video Deep Dive: Dealing With Panda and Weak Content on Local Sites

This is the 2nd installment of of 2016 of our Deep Dive Into Local series in 2016. For the week ending Monday, January 18, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in […]

Video Deep Dive: Google Knowledge Panel, Local Marries Search & Divorces Plus & Owning Your Web Equity

This is the 14th installment of our Deep Dive Into Local series. For the week ending Friday, December 4th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. David Mihm is on sabbatical through April. The complete video is posted in the Local U forums (paywall). In the second half […]

Google Hangout: Video as a Content Strategy for Local Businesses

Roughly once a month we invite local experts to share their thoughts on marketing for local businesses. In November, Paul Sherland of IX Brand SEO, Will Scott of SearchInfluence, Don Campbell of GetFivestars and Tim Tevlin of Videoposts joined Mary Bowling & Mike Blumenthal. Unfortunately, due to Google complexities and our technical missteps, this Hangout […]