Why does Google show a 4.8 rating when I have all 5-star reviews? It is a question that comes up repeatedly on my blog and in the forums. Google, on its help page says: We calculate an overall rating based on user ratings and a variety of other signals to ensure that the overall score […]
Last week I shared my thoughts on whether a business should respond to every positive review. Given my lack of infallibility, I thought it made sense to survey consumers and ask them. Using Google survey we asked 560 reviewers what they thought. We asked: If you leave a review, do you think that the business […]
Earlier this month Google replaced the Local Carousel with a new type of search result. Since that time we have bandied about several names to describe it. Which name do you prefer?
Should we respond to every positive review? This is a question that came up several times during the recently completed Hospitality Marketing Summit conference where I spoke on managing reviews. It’s a great question. Obviously it makes all kinds of sense to respond to negative reviews. It allows you to address both that particular customer’s […]
On branded searches in local (i.e. searches made on your company name), Google frequently offers up much of the area above the fold with information about your business. This is particularly true when Google shows the Local Knowledge Panel. It is an incredible opportunity to showcase your business. Here are 8 tips that can help […]
My local Knowledge Panel does not show in Google when I search on my company name. Why not and what can I do? We recently got this question in the Local U forum. We are repuplishing my answer here as we think the answer will be of general interest AND we are hoping to entice […]