Mike Blumenthal

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Video: A Tactical Response to the New, Google Local 3-Pack & Yahoo’s Role in Local

Every week Mary Bowling, David Mihm and Mike Blumenthal share their thoughts about the previous week in local. The complete video is posted in the Local U forums. In the second half of that weekly video, they take a deeper strategic and tactical dive into one interesting area that caught their attention during the week. […]

Google Releases New Ad Format for Near Me Searches

Google announced a new ad format (H/T Dave Oremland/Professional Bartending School) predicated on location extensions that will now show “three or four different businesses for location-related searches like ‘nearby auto repair.'” Previously Google has shown multiple locations for the same business on an ad but this gives more businesses a shot at the critical top […]