Archive by Author

What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages

When Google moved the business Place pages to Google Plus last year, they started to slowly transition their small business dashboards to the new environment as well. Hopefully, soon there will be one consolidated dashboard where a business will be able to give Google their basic business information, add photos, buy Adwords Express/Offers, add videos […]

How Long Should Your Business Description Be in the Google Places for Business Dashboard?

We received this question via Twitter this week from @AlexMorask: Would you happen to know [the] recommended length for [a] business description in Google Places and Google+? And here’s a reply that’s a little longer than what Twitter allows per tweet: In the old Google Places dashboard the limit was a measly 200 characters. Hardly […]

Google Introduces New Carousel Display for Local Results

Google announced a new type of local search result display called the “carousel.” This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes the listings highly visible. This replaces the A-G vertical pinned […]

Thoughts About Google Glass – Is It a New Metaphor for Mobile Computing and Local Search?

Last week at the Local U in Philadelphia, we had the chance to touch, marvel at, play with, drool over Matt McGee’s Google Glass. While I was underwhelmed by the idea of the Glass being a hit consumer mass market product, I was overwhelmed by the impact such a mobile, always on, internet connected product […]

How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this report in PDF format here. […]