Carrie Hill, Partner Ignitor Digital

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New Feature: Highlight Icons for Restaurants & Bars in Knowledge Panels

Today Google confirmed they are now including local highlight icons in mobile knowledge panels for restaurants and bars.   We went digging to see how Google determines which icons are appropriate and saw a new feature that uses Q & A to determine what highlights are appropriate.  We’re also seeing evidence of google parsing reviews […]

Hand Google Your Virtual Business Card: Schema Markup for Local Businesses

Networking with your customers, vendors, and local business groups is a great way to grow your business. At networking events, you hand out business cards and tell everyone what you do for a living, where you do it, and how they can find you if they need your services. At it’s simplest definition, using Schema.org […]