Meet the Local University Faculty

Mike Blumenthal (aka Professor Maps)

Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike      was a principal in a family owned & operated retail business for over 30 years.

Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs  imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search.
Mike presents nationally at search conferences & contributes columns to Search Engine Land. During the week, you can find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community

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Mary Bowling

Mary BowlingMary has been involved in all aspects of SEO since 2003 and has always been intrigued by Local Search. With a background as a serial entrepreneur, she always tries to approach Local Search and Internet Marketing in a practical way and from a small business owner’s perspective. Mary is an SEO practitioner and consultant and speaks frequently on Local Search at industry conferences –SMX, Pubcon, Searchfest, OMS and SES. She’s conducted intensive trainings on Local Search for Search Engine Strategies, Planet Ocean, Search Engine Workshops, the Denver Chamber of Commerce, and for her clients and the clients of other agencies. She blogs at Search Engine News , Optimized!  and IgnitorDigital, an agency devoted to helping clients with small budgets.

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John Carcutt

John is Director of SEO & Social Media for Advance Internet, the parent company of Mlive.com as well as a 11 other local sites across the U.S. He is a regular speaker at national search conferences, is a published author on the topic of SEO and co-hosts the popular SEO 101 radio show on WebmasterRadio.fm. A first generation SEO of more than 12 years, John has worked both on the in-house and agency sides of SEO with clients ranging from Turner Broadcasting to Cotton Inc. and the Miami Herald. His favorite part of SEO … Teaching it.

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Joel Headley

Joel has worked with Google’s Local & Geo products since 2005 where he started as a community manager for Google Maps and the Google Maps API. Since then, he’s managed teams in Consumer Operations at Google for SketchUp, Maps, Local and Places for business, which are instrumental in maintaining help and educational content, developing user communities, and providing support while gathering user feedback to improve and refine products.

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Matt McGee

mattmcgeeMatt is the Editor-In-Chief for SearchEngineLand.com and MarketingLand.com, two popular and authoritative websites that publish daily online marketing news and how-to articles. He began offering SEO and marketing services in the late 1990s and has consulted for companies as big as Target.com. Today, Matt continues to consult for a limited number of small business clients primarily on social media and content development/blogging. He’s been speaking at national and regional marketing conferences since 2006, and has been surrounded by small business owners his whole life: Matt’s dad, sister and wife are all real estate agents.

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David Mihm

David Mihm is the Director of Local Search Strategy at SEOmoz.  As a co-founder of the Local University conference series, he is first and foremost an advocate for sustainable digital marketing techniques for small businesses. David writes frequently about Local Search on the SEOmoz Blog. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Strategies conference series, and he is a former contributor to Search Engine Land.

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Mike Ramsey

Mike is the founder of Nifty Marketing, a local search marketing company in Burley, Idaho and is also a SearchEngineJournal.com mobile & local columnist. He also moonlights as the owner/publisher of The Voice , which is a weekly newspaper in Southern Idaho that is delivered to 18,000 households.

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Ed Reese

Ed is a Spokane-based Internet marketing consultant specializing in organic SEO, local search, and analytics. He’s consulted for high-tech firms, universities, and national non-profits, but has worked primarily with local businesses since his move to Spokane in mid-2008. Ed is a frequent speaker at marketing events in Spokane and recently presented for the Spokane Club and the Spokane Regional Convention and Visitors Bureau. He is a Search Engine Journal contributor and blogs at Sixth Man Marketing.

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Will Scott

Will has been helping small businesses get online since 1994 – that’s right, 1994 – before most people even knew there was an Internet. At YPsolutions, now Local Matters Inc., Will was responsible for creating systems which enabled the production of thousands of online phone directories. Now at Search Influence, Will leads a team of nearly 50 dedicated professionals who believe that the Internet, Search Engine Marketing, Search Engine Optimization and Social Media need to become accessible to small business for their success.

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Aaron Weiche

Aaron is Vice President of Spyder Trap, a digital agency of 40 experts in Minneapolis, MN. An industry veteran of 14 years, Aaron has worked with hundreds of organizations small and large on their online and mobile marketing. Aaron often presents on web design, search marketing, mobile and email at conferences and various events. He is Google Analytics Certified and a founding board member of the Minnesota Search Engine Marketing Association. Aaron blogs on all things digital marketing related on his own blog as well as Spyder Trap’s blog.

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Derek Wetzel

DerekWetzel54373-73Derek is a Product & Operations Specialist at Google. He joined Google in 2011 as a member of the Google Places for Business team, where he launched the first dedicated email support team for Places for Business users. The team now includes phone support and serves business owners globally. Derek currently focuses on product development and optimizing Places for Business’s support offerings. He has helped launch several products including the new Places for Business dashboard and the new bulk management tool for large businesses.
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