Features

Who We Are

Local U brings together some of the top minds in local search, including representatives from Google Places and Bing Places. More about who's behind Local U >

What We Do

Local University covers a wide range of Internet Marketing topics, with a focus on Local Search Engine Optimization.  Simply put, we teach business owners and the agencies that serve them to thrive online. View our sample agenda > 

How We Teach

Through our in-person events, online video and blog discussion, we train business owners and marketers from coast to coast in the United States, Europe, Asia, and beyond. How you can learn from us > 

Should A Business Respond to Every Positive Review?

Should we respond to every positive review? This is a question that came up several times during the recently completed Hospitality Marketing Summit conference where I spoke on managing reviews. It’s a great question. Obviously it makes all kinds of sense to respond to negative reviews. It allows you to address both that particular customer’s […]

Updated (Nov 2014) Rules for Google+Local for Business Listings

Google Local Business Listings Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in Google+ and within the organic Google web results. Since Google owns the lion’s share of local search traffic AND organic search traffic, it’s very important that both your website and your local […]

8 Tips to Optimize Your Local Knowledge Panel in Google Search

On branded searches in local (i.e. searches made on your company name), Google frequently offers up much of the area above the fold with information about your business. This is particularly true when Google shows the Local Knowledge Panel. It is an incredible opportunity to showcase your business. Here are 8 tips that can help […]